Angelica O.
Elle Aesthetics
"Finding Inspiration in Every Turn"
This page highlights my branding skills and showcases the development of a brand that represents the vision and experience I aim to share with others.
This brand is a fusion of high fashion, chic elegance, and athletic functionality. Each piece is designed to make a bold statement and provide the highest quality and comfort. We use innovative, fashionable, and comfortable materials that set us apart from other popular brands. Our active wear is for confident, stylish women who don't want to compromise on fashion, even when pursuing their fitness goals or just wanting to be comfortable.
Our Story
Our activewear line is tailored for those who seek performance and a reflection of their style. The designs are inspired by contemporary fashion trends, featuring elegant shapes, ruffles, and cutting-edge details that set our brand apart. Our customers want to feel empowered and chic, whether in a workout session or on a casual day out. By merging high fashion elements with comfort and functionality, we offer a versatile wardrobe from the gym to the streets, feeling stylish.
Our Merchandise
Chic, Elegant, and Bold look
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Our Collection features carefully selected fabrics and details to enhance both performance and style. Ribbed fabric provides stretch and support, while reflective materials ensure visibility for outdoor athletes. Compression fabrics aids muscle recovery, and nylon rib-knit offers lightweight comfort with moisture resistance. eye-catching rhinestones, bold and vibrant colors, and iridescent fabrics add a striking visual appeal, all in a fitted silhouette design for both functionality and modern style.
Social Responsibility
Vision and Commitment: Our store will be dedicated to upholding social responsibility by fostering a safe and equal environment for our employees. We will aim to provide a platform for raising awareness about important social issues like the fast fashion crisis, or the fair labor issues that are currently affecting our society by ensuring benefits. Also, our commitment to being environmentally responsible will help our brand reduce waste through recycled materials and eco-friendly practices, lowering our carbon footprint.
Future arrangements:
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Our store carries out ethical stances by providing excellent communication with our employees and customers. Notifying our policies, sourcing products, and knowing how to solve a problem without causing miscommunication.
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As a merchandiser, we will be consistent with our social media standards and with our brand by bringing out new and unconventional products that will be distinct from other brands.
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products can be made by recycled materials; this helps waste and lower carbon footprint.
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eco- friendliness
For the final step of the project, I developed a visual concept of what my store's brand display would look like. My goal was to create a clear understanding what the brand offers and represents. The image on the left shows the initial concept, while the image on the right presents the final result
Our Clients
