Angelica O.
This project focuses on the development of a bag I created, from concept to execution. It challenged me to think more creativity and strategically, pushing me to refine my ideas and turn them into a cohesive brand. Throughout this work, I strengthened my ability to design with purpose and connect with a target audience.
Mission Statement
Our mission is to craft essential, well-designed leather duffle travel bags that combinefunctionality, durability, and timeless style. We are committed to delivering high-qualitycraftsmanship and premium leather at accessible prices, ensuring every journey is stylish andhassle-free
Customer Portfolio:
Blake Carrington-Blake Carrington is a 32-year-old businessman who studied finance for four years in college. After his graduation he started working in Chicago and making a good salary that made him shop at high ends brands. He is also a person who travels a lot for work. He is very organized and knows how to interact with people in the most proper and professional way. He likes to shop for leather suitcases, shoes, and bags. Since he travels a lot for work and vacations, he’s always on the look out to find innovative, organize duffle bags.
Crafted for the modern traveler, this premium duffle bag blends timeless style with innovative functionality. Made from rich, water-resistant full-grain leather in a classic brown hue, it's designed to elevate your travel experience with rugged durability and refined detail.always know where your bag is.
Visual Identity & Inspiration
These visuals highlight the creative process behind the bag brand, including the product design, mood board, and the overall branding. Each element works together to communicate the brand's identity, from its aesthetic direction to its messaging. The descriptions further support this by clearly defining the purpose and appeal of the product.
